1. Perceived Value - The perceived value of your business to a potential customer is set quickly by his first impression. Business cards and marketing postcards are many times the first item a prospective customer receives from a business. In a few seconds that first item will establish whether the customer believes there is further value in learning more about your business. Hence, the design quality and organization of your cards will subliminally communicating your company’s worth. If the design for your marketing postcards and business cards express high quality, good organization, and consistent information, then your company will be perceived to represent high quality, be organized, and offer consistent results.